My marketing case

 Live in the world doing what is hardest? (Life) the world's most beautiful flowers that? (Money spent) So, his career is the most pretty of money to spend, and automation. Life is the money not spent, it will need to eat rice water. the world's best rice to eat what? (nm) in the world is what most want to drink the water? (salary) water after you eat rice? still is to drink plenty of water after eating rice? Life is eating rice drink.
A dealer friend Emma asked her how to make 100 million next year, her answer is to have 100 million years to create value, and they want to eat after the water meter , life will become rich and beautiful flowers (the law of life). The so-called eat rice, drink plenty of water after, it is to make our services as refined as the nano, only as one can do specifically, can do only focus on professional, only an expert can become experts (four post-Act).
fine, the 100 million to make, and this is the farm law. After the first pay in return have to pay for a certain return, which is eat rice after the water, there is no ability to create value, to the number of preferential policies are Emma long long. the world does not lack beauty, but the lack of that beauty in the eye. the world does not lack a lot of money in the industry, but the lack of invention look very profitable industry, the world does not lack of good brand, but the lack of good identification Brand people (opportunities that law). So, to eat rice after the water, life is the most beautiful money to spend.
turned born head start
?? legendary Emma of new articles (2000 )
Ten years ago, just enter the new century, China, strong businesses, industries are to a brand new face to greet the dawn of the new century, full of hesitation blog. In that year, the Chinese electric car industry is in toddler initial stage, no more than the annual output of several million who have never guess that from the bottom of the private sector a decade of electric vehicles will become the first choice for daily travel the old common people, not to think of the decade electric cars production and sales will surge to 20 million, social ownership over one hundred and twenty million, China will become the world's first electric car power. legitimate rumors world is the ultimate fear of the end of the world laid bare, when the pervasive destruction of the millennium bug was in 2000 in one fell swoop be remembered the moment, that is, in the year, in the north of China, once known as the China Cycle Tianjin, a widely praised for future electric car brand turned out, of course, not be as concerned about the industry Like Emma?? a decade later became well-known incident of the electric car brand was born.
Boulevard invisible Qian Zhi Seiko
?? legendary Emma of hard articles (2000? 2007)
2000-2007 years seven years, Chinese society was turned upside down to change, reform and opening up of Chinese society and economic development to accelerate the pace of obvious, China is the position of Powers won the attention of the international community. Again, this years is the pace of development of China's most electric vehicle industry quick seven years, seven years doubled sales every year, gradually forming industrial base, electric car manufacturers around the country more than 2,000 of the public, the more the size of dealers million, industry development into peak. electric vehicle industry, the rapid rise of attracted the attention of society, because the right of way disputes, scale battle several times to become the focus of attention. of course, in this year, because the development speed through the faster the industry, the emergence of significant excess capacity gradually emerging picture, and then in 2007 the end of a sweep through the industry choose to blindly follow, but Qian Zhi Seiko, focus products. Emma thought: As a manufacturer of transportation, to build strong moral character, frugal fashion, both in line with market demand and protect the consumers of insurance products is really good products, to comply with Commercial Road, self-discipline, goals lofty corporate obligations can be considered a manufacturing enterprise failed, assembly machines. good governance internally and externally
?? legendary Emma development of articles (2007? 2008)
2007 ��electric vehicle industry in China occurred during the first inflection point, the overall trend of decline in sales for the first time, who also did not want to shuffle to the electric car industry so fast, to the so anxious year, Dream Star, According to incomplete statistics, up to stop the vehicle company recognized more than 300, including 189 plates in Jiangsu, Tianjin, 154 plates, in a semi-shutdown state even tens of thousands, conservative estimate, from a brand point of view, exit the industry throughout the year no less than 600 should be, and these diverse vehicle plant closure to the upstream suppliers also contributed a hit. In view of this, the industry rumors electric vehicle industry, In this year's development is not subject to product development, design, manufacture, testing, management, and once again achieved a major breakthrough, in the terminal market of sorting out and study the accumulation of a large number of first-hand side, and the company's products, management, terminal, channel, marketing, human resources both inside and outside development factors and so reinforce a solid foundation, and this mode of development internally and externally to achieve huge success in Emma, as many enterprises to learn from.
the important influence of the brand reputation and brand of the body of the original breadth and depth, Emma open market with products, the sale will be required for consumers to buy cars the crucial point as appropriate, Emma set up enormous amounts of money around the country breaking 4S professional service, together with the dealers set the national service network, to achieve 24-hour door service. In addition, information on the packaging to invite Emma stars Fu Yiwei shoulder fashion Brand Ambassador. Emma electric car its dynamic exterior style, colors vivid colors, very suitable for young people riding style. In addition Fu Yiwei beautiful young fashion image of the brand image of Emma for a perfect interpretation. So in the end of 2007 the market is not only the brand Emma won a good reputation and influence in the brand has also made a great promotion.
channels the sales channel, and how the current status of the industry to pursue a resolution to break the direct product sales in 2007 Emma. Emma-based products to simple models, simple models of the vast market in the north, such as in Shandong, Hebei, Shanxi and so become the focus of fighting between northern businesses. Emma and product positioning options in the North as its main market, regional market, and firmly based on the existing primary market and achieve channel sink, developing secondary and tertiary markets. and playing safe, the implementation of evidence-based strategies, the development of a market that took the market to do the fine spirit of transparency. and select trade media and reports, so that the general distributor for Emma, the trade media for the media, www.aoiautomation. com, constantly enhance the channel construction. The fact confirmed that the choice of Emma is accurate, not only in the primary market has been remarkable and occupied a certain market share, packaging machines, but also in the offline impact of the network is also growing, and even become a local first-line brand.
2007 the industry suffered in the cold, the Emma continued to make products on the one hand, the other aspects, namely, strengthening the internal organs, especially including production management, team management, and other important aspects of institution-building plans and conducted integration. production management: to improve the quality of staff employed to strengthen the skills training, production track system, intelligent building; team management: training staff team concept to enhance the combat capability of team to set up a dedicated training department, employee schedule professional training; system: the system continually improve the Company, set up special research group to enhance product innovation and development; the establishment of marketing, sales practice of professional operation. Through this series of management to enhance, not only greatly improve production efficiency, but also increasing the company's operations towards normalization, standardization pace forward.
product management, channel and both are for terminal services, terminal is essential for enterprise development. Emma in 2007, conducted a thorough combing terminal and standardize their operations, the first image in the terminal building, all the stores to achieve the same image of the sky dream. Second in the development of new markets, the implementation of stringent screening for distributors to join, has joined the dealer on the implementation of intensive training to improve the terminal sales . as well as in the terminal market governance, Emma exercise leadership policy, for the pious and high strength to the focus arm dealer, the dealer does not follow the franchise designation to the advice, if the resolution is still trouble corporate strategy , to the strict discipline, even to withdraw the right agent, not only the positive progress of the dealers, but also to regulate end-market played a good role. Once again, Emma performance of the regional terminal market to promote a strong aerial support, and encourage the development of the local distributor terminal phase joint promotional campaign, truly interactive firms.
contrarian proudly rise
?? legendary break through the papers of Emma (2008? 2009)
Emma in the opposite direction the wind industry phase of choice into the market, in 2007 the environment is more harsh conditions, the face of the industry crisis of the previous year, time for Emma to space, from production to the invention, the speed performance of the Emma wonders. in the industry, dependence home and design industry elite and business professionals is different and complementary product development ideas, has been constituted in the same industry, the brand products, while Emma in product development, a positive innovation to adapt to global surging commoner renovation of needs-oriented trend, Emma exotic cars are leading the fashion trend, which originated in the Emma research systems are generally collected from the consumer market initiatives, compilation, analysis, and again improved. Emma leading experts from the design of electric vehicles into the period of Emma's idea of electric vehicles would also have to design this way, no matter what angle will look sensational people will immediately place a so that a family of Emma fashion mainly low-end products, supplemented by the polarization trend, and as a high-end brand of the most important is to bring better value and feelings of the people, the experience of Emma timely introduction of civilization, so that consumers experience in the Emma living museum Emma's gas and live healthy dynamic fashion, while the store every request Purchasing Guide Emma see their love as the same treatment as each floor decoration in the consignment of vehicles, first of all to love me, love to shop customers, sincere focus on their car care needs, and then fell in love with their own electric cars sold each, so treasure the ability to feel better conveyed to consumers, the shelter will be more careful and sale of vehicles sold, will allow customers to generate impulses in love with Emma, the brand, so, love, car, Emma, Emma is the operation of the strategy: Emma decision-makers know the brand of business strategy for the rapid development of a continuous, Emma discuss a large number of domestic lessons learned in depth and strictly intended use of funds, always dominated the pace of development within the strategic planning, foreign acquisition strategy, Emma learned BenQ acquired Siemens mobile phone parts failures. realistic and efficient conduct of Tianjin Flying Pigeon, Shiba M Huntsman and other brands work, the successful implementation of the government and trade unions, enterprises and supporting business, win-win situation between the acting business! now, Emma is still walking on thin ice runs his own fast-growing company, always alert, to prevent too long and too wide a front, to enable enterprises to harmonious and balanced development, the year in 2007, Emma decision-makers the strategic thinking that race through the retreat to obtain a great return?? in the bicycle industry has become a stealth sales champion in China , www.52qiyao.com, while Emma brands to achieve market trends in electric vehicles has doubled.
relative majority of the industry is still struggling businesses dilemma, Emma is undoubtedly very successful, but certainly in the world had annual sales of hundreds of billions of trillions of international famous brands, such adverse economic multiplier Emma But Emma has always been concerned about his own shortcomings and deficiencies in the future, do all possible to perfection. has been growing as a learning enterprise, Emma always contains all the bosom of the elite recruit in all directions, through mutual learning and compensate each other to achieve common development. We need more business type of Emma partner, whether it is customers, clients or customers, whether it is working, the error is still the same industry, let us join hands, AOI, outstanding achievements of an extraordinary life together! < br> Excellent Emma unparalleled
?? legend of the first chapter of Emma (2009? 2010)
electric car industry has developed to a mature stage bound, dealers who are comparable with the cost of emotional, celebrity endorsements for lot of manufacturers are cautious, even from 07 to 08 years, the electric car is simply no business case presented celebrity endorsements. particularly in the globe last year, the financial crisis, some degree of medium-sized enterprises is to tighten their belts Japan, as companies may buck the trend is everywhere. the breakout in times of adversity with courage, need not only courage, but more wisdom. Emma electric vehicles in this predicament harsh environment, inverse City, for, break trade deadlock, with 200 million electric cars heavily leveraging the broader market, to spend tens of millions of heavily requested Jay endorsement, and its British Gas said it would make all the electric car industry praise, a style we complete the entire electric vehicle industry admiration.
electric vehicle development so far, from dealers to manufacturers, brand competition is increasingly intense. Emma fast fish eat slow fish in the realization to form the center of their product competitiveness, the need for further rapid move up their own brand competition force. the first two years the development of Emma, to the many excellent opportunities for dealers to obtain the development, and we also see the strength of the local dealers are still looking for Emma. particularly in the global financial crisis background, Emma how to move the focus of these distributors. Emma buck the trend, the play heavily inviting Jay endorsement, love to act immediately, showing a giant's strength and conviction, but also to wide distribution Business shaken the confidence of a bigger and stronger! a thorough cleaning to worry about these dealers.
any industry brand competition, in the end the brand culture of competition. The culture is also the brand is not identical, how to make celebrity endorsements and effective integration of their brand culture, this is the crux of the problem associated with the development of enterprises. the rapid development of electric vehicles for many years, there were many companies, please brand endorsements, but this can integrate culture and stars, the less the and less. more celebrity endorsements of many enterprises because of the blind, do not understand the market and product positioning, will star as a brand endorsement is pure speculation to treat, can not influence corporate culture and the stars are fully integrated into the brand competitiveness and thus . The final result is, in the early stages of celebrity endorsements, these brands may be some development, however, once after celebrity endorsements, left behind an electric car is still short, people do not see the real connotation of the brand business. There business even as celebrity endorsements, bear a heavy burden on the advertising expense scale, celebrity endorsements Qidan did not allow adequate development of these enterprises, but to the decline, the electric car industry, this kind of enterprise that had never. a corporate brand in the trade-off endorsement, the need good knowledge about the industry's status quo, can not simply blindly seeking quick endorsement, brand pulled accumulation takes time, which precipitated the original intention was to select and own the appropriate spokesperson. Only the election of a brand ambassador, brand ability to be effectively acquitted the content, product sales can be a powerful move up. Emma Jay speak your event for the electric car industry has established a new model.
idol Jay Chou is a new star power to send their unconventional song wind and singing, accomplished his important position in the entertainment industry. Emma and Jay's combination of fully discussed Emma's brand culture. Emma is a differential of the electric car brand to go, she is the young consumer groups, www.arkmedical.cn. Jay is a super majority of young idols to speak Emma Jay, that show Emma's youthful vitality, but also show Emma's brand content, www.pplifecom.net, even a youthful expression of love culture. Emma and Jay both in the corporate culture and influence to achieve the perfect combination. Emma's cultural content will be fully demonstrated and amplification, thus affecting the dealers and consumers, firm confidence in their Emma, thus the formation of Emma excellent brand competitiveness. to a crucial role. Emma Jay, please speak, is the electric car industry will be called corporate culture and star power with the most perfect endorsement. If 2006 is the electric car industry celebrity endorsements to enhance the war, then by the Emma trigger a new round of celebrity endorsements, will be the brand of peak electric car industry in the future war.
the same time, we can see that this buck the trend as Emma will be agile driving electric car industry reshuffle speed, more fully into the brand of the electric car industry competition in the road, will be more conducive to the development of electric vehicle industry standardization, Emma's move to China and healthy development of the electric car industry has made active contributions. Emma please Jay endorsement will be the development of Chinese electric car industry has a new milestone.
win low carbon travel the world
?? win chapter of the legendary Emma (2010? in the future)
Year December 2009 20, is the return of Macao to the motherland of the big day, this day, the electric car industry in a state of prosperity of exquisite Kuanggu Code: 2009 million marketing Emma Ka family Conference and Awards ceremony at the grand City, Hebei organized Xianghe world. In 2009, the Mary held a few days before the annual World Weather Conference held in Copenhagen in Denmark, more than 85 heads of state or government heads, 192 countries, the absence of environment ministers. and electric cars as a low-carbon travel is undoubtedly one solve the climate problem very effective method. Emma electric cars to three years, from the famous Chinese electric car industry to industry first, world, 2500 times the growth, development, and alarming to the industry, so that China and the world business community eyebrows .
It is understood that the Declaration for the hands-on carbon, in the new year, Jay will star in a low carbon-themed PSAs, and from now on the global collection and advertising creative director collaboration. shoot public service ads film is to borrow the influence of the media to promote low carbon living. when it comes to creative new PSAs shot Jay great interest, he said: times the public is to promote low-carbon film theme life meaningful. creativity, free from limitations, only love and appreciate the audience's primary sexual Jiuhaola low-carbon life. non-professionals can participate, can be illustrated, can also only a paragraph of text, there are bright spots, can remember the like. a good idea not necessarily where all the experts can look forward to low-carbon lives in every person there. with this Meanwhile, Jay is also shown, commercials with director must be a low-carbon green supporters, and their unique desire to complete the work interesting.
learned, ; by the Emma initial start-up capital invested 500 million. the future will spend more money for the operation. The main use of funds in three areas: First, the spread of ideas for low carbon travel, luring more people to understand the low carbon, low carbon travel to participate in the ranks; Second, innovative enterprises producing, management and business skills in areas such as the reform of enterprises and products decreased carbon emissions; Third, funding and public service activities relevant to low-carbon travel.
Postscript: < br> Ever since the electric car industry Emma, as if it was full of passion and provocation. Emma is extraordinary, is not trivial. said that she usually is away from us because she was so close, so it is; that she extraordinary, because her passion and fantasy, speed and beyond, there is a whole industry, the impulse to Pentium. the world everything can be broken, only the fast but not broken. Emma's speed, not only the industry to wonder, leaving everyone else to throb. I do best every day, the total of their own, not just on individuals, for Emma, the more appropriate day to do the best --- Emma, Emma is such a success. When the industry Emma talks in product target for 2010, we heard voices, argue endlessly, the same as last year, but only whom Emma is calm. The Emma million the General Assembly, in fact, has gone beyond the industry itself. it beyond the limitations of the industry, changed the traditional meeting model, nearly ten thousand people in the general meeting was so successful, the peak itself is a miracle! this sly refraction is Emma superior management and organization management for those who think that Emma problems lie, ARK. If this meeting to give each person Emma is beyond the self, to encourage the passion of ambition in life; it is united to give Emma, create a cause of magnanimous sentiments; given society the low-carbon travel, bravely assumed the generous bosom minded social responsibility. industry standards, the traditional off-season problems, financial problems, all the problem is not a problem, he is the biggest problem. when we are not for the problem When moving, Emma has already marching morning dew, braving the cold to leave: the love act now, Emma, this is the future of the legendary Emma shocked the world!
Emma 2000? 2010 years event Emma inspirational chronology
2000-2007
Seiko, internally and externally, to achieve the brand, raised the premise that all prerequisites for Emma to lay a solid base to take off.
2008 ��
1 month, full assistance to China's first electric car industry in 2008 good dealer Assembly.
3 months, joined the 9th China North International Cycle Show.
6 months, the product sales increase of more than 300% over the same period last year, business grew at an alarming rate.
7 months, side by side, one of the world's top 500 enterprises and China's Lenovo Group Matsushita holding companies with the promotion.
9 months, the title of Shandong Satellite TV, an unprecedented victory.
2009 ��
3 months, the 2009 Emma property forum to endorse a new generation of health Emma Jay idols, into tens of millions to build the terminal brand image help the development of a new generation of environmentally friendly transport.
April, Emma was invited to attend the Boao Forum and to make an important development for the electric car industry and write a historical moment.
8 months, the United Zhengzhou society to promote green travel trends.
8 months, to start deep cooperation with Tencent and jointly launched the legendary life.
12 months from Jay and Emma together launched Marketing Conference were the first city in Hebei province held the world, Li Min-known management expert, Doctor of Management, researchers in the large state enterprises, 500 enterprises and leading Chinese private enterprises served as Vice President, Vice President, Chief Training Staff , Dean and other staff. current Central South University, Hunan University and part-time teaching, president of Tsinghua University Distinguished teach classes.
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