Reprinted from: Global IP Telecommunications Union (
seems more like the original core, can provide voice, fax, data, images, multimedia high-quality telecommunications services, open a new generation of telecommunications infrastructure network is an important national component of the construction. As mobile communication technology and business development, mobile communications and the Internet is gradually moving toward integration. CCW Research believes that the huge Chinese mobile phone subscribers, 3G's coming, are harbingers of mobile Internet market in China in 2008 will bring huge opportunities.
(1) Mobile WAP2 .0 will change the way people live, work
WAP2.0 generation mobile and mobile Internet business development are inseparable. phased point of view, mobile WAP2.0 produced in the second wave of mobile Internet wave and third wave of development between waves. move the first wave of Internet development for the 2G era, when the message for the mainstream, providing a simple interactive business model is relatively simple. in the 2.5G era wave of the second wave of development, pictures, ring tones and game-type applications such as mobile Internet has enriched people's choices, business models are further extended to advertising, games and other fields, rich content enhanced interactive applications, mobile Internet access to people beginning to live, work, and become a convenient tools. With the emergence of mobile WAP2.0 in 2.75G and 3G under the impetus of the development of mobile Internet ushered in the third wave. mobile search, two-dimensional code, mail, and video type applications have emerged, more applications brought a rich business model, social resources has greatly enriched the content, in 2008 mobile Internet will become essential tools of life, people's lifestyle, work will not change.
(2) Wireless the development of mobile Internet website will be a hot
WAP2.0 driven in the mobile wireless web, from the foundation of the The The most common mobile phone can access; WAP site through the pictures, and a richer amount of information, providing a platform for illustrations; multimedia site uses a more brilliant color and dynamic music, and enhance the user experience; WWW site is as a supplement to provide wireless Internet access to users as with the use of traditional Internet experience. According to CCW Research (CCW Research) data, the number of sites in China in 2007 reached 12 million wireless, 2008, the number of sites in China will continue to maintain the wireless high-speed development, the 98 million, compared to 2007 growth rate reached 716.7% ..
Chart 2 wireless Web Development
(3) mobile search mobile Internet-based platform for precision marketing mobile search is WAP2.0
future development of a wireless Web site highlights. Mobile Search will provide a comprehensive fuzzy search, search ranking, WAP search, SMS search functions, and industry portals for the classification of multi-level search, which allows users the fastest access to desired information . fuzzy search, like the traditional Internet search, including mobile real name, company name, address and keyword search; search rankings allow users to define their own search rankings hh all of these search functions are expected for the traditional Internet users The experience in the mobile mode to continue. Mobile Search provides businesses and consumers an accurate marketing platform, enterprises can carry out information dissemination through the platform, such as interactive marketing and customer care, consumers through mobile phones, mobile search access Wireless Web site to learn about the latest Business. According to CCW Research (CCW Research) Data Forecast: 2008 to use mobile search functionality for users to mobile Internet users in China reached 51.5%.
industry portal of the multi-category search, it is moving an important manifestation of information. For example, a particular industry can be the first search term is set to industry portals, and then a number of related wireless web portal to link to the industry, the end user can simply send the industry into relevant real-name industry portal website and from the industry specific enterprise portal to jump to the wireless Web site. industry portal designed to promote easier communication, but also avoid the small screen mobile devices, content, problems of limited capacity, more efficient and user-friendly wireless access to the relevant Web site and receive targeted content.
(4) two-dimensional code for mobile phone development of cross-media marketing, mobile two-dimensional codes can be printed
in newspapers, magazines and personal business cards, mobile phone users to scan two-dimensional code or enter the following number of two-dimensional code can be fast mobile Internet access, at any time to download graphics, music, video, access to coupons, lucky draw, to know enterprise product information. At the same time, you can easily identify your phone and store cards, auto Enter the text messages, access to public services (such as weather), for electronic map search positioning, reading and other phone functions, users simply use the cell phone cameras in the plane's black box to a film, can be directly linked into a This code corresponds to the only wap site pages. handset development of two-dimensional code which will bring change? For operators, you can give full play to their own advantage, using the media for enterprises to build a platform to communicate with customers and open up new business marketing services; for the print media, extending the media space, bringing new forms of advertising; for the majority of enterprises, the use of the platform, open up a new marketing model, to enhance interaction with customers, improve customer service. As the 3G era, two-dimensional code 2008 mobile phone users will reach 50 million, compared to 2007 growth 900%.
Figure 3 dimensional code development trend of mobile phone
(5) and the Internet integrated into the development trend of mobile gaming
mobile phone games by the mobile terminal expression and the impact of power supply capacity, etc., and not a substitute for computer games in the eyes of users of the status, but large groups and portability of mobile phone users is to support mobile game development. With the mobile phone terminal development and improvement of the type of mobile games has been abundant, but has not yet appeared on the domestic market have highlighted the influence of the brand, and stability in the market has not yet formed.
users choose to download a mobile game, more attention type rather than the developer of the game. So aside industrial cooperation and other factors, the occupation is the development of the market in line with domestic direct means of user preferences of the game, and to promote their brands to take certain measures to increase their influence.
especially as the 2008 arrival of 3G, mobile games market as one of the few blue ocean market information industry, will attract more attention, 3G mobile networks will accelerate the integration between the traditional Internet, mobile terminals will also towards intelligent and PC-oriented. then the game will be more computers to cell phones, and network integration will also enable the existing version of Internet games mobile terminal occurs, can be predicted that the entire game industry will eventually PC games and mobile games integration. CCW Research (CCW Research) predicted that in 2008 China's mobile phone game market will reach 1.85 billion yuan.
(6) the evolution of traditional mail will
mobile email mobile email using push mail technology, Internet e-mail and cell phone interconnection. Users can use the phone directly to receive e-mail, and complete the mail view, reply and forward functions, the receiving terminal is a mobile phone, not the computer, it needs to have the mobile office for business people very attractive. mobile email trend is moving toward integration. expected that with the 3G era, China's mobile email in 2008 will exceed market growth rate of 150%.
(7) 3G and Mobile to jointly promote the Olympic Games the development of television
2008, with the 3G business in China and the Olympics brings a rich video content, will drive mobile TV as an important market for mobile value-added services development period; and with the network, terminal, the content , the development of business models and other factors, preliminary improvement chain, optimistic about the mobile TV business heavily involved all sectors of the industry chain, the Beijing Olympic Games will greatly stimulate the user enthusiasm for mobile TV services, thus promoting the rapid development of mobile TV access. CCW Research (CCW Research) expects mobile TV users in China in 2008 will reach 400 million.
(8) mobile location as 3G era
very promising compared to other mobile value-added business services, mobile phone industry chain positioning very heterogeneous including mobile operators, GPS positioning technology, GIS digital map provider, POI (Position of Interest) information collection and service providers, terminal manufacturers, middleware providers, etc., related to mobile communications, satellite navigation, internet, geographic information systems, integrated information services, and other fields.
Overall, the industrial chain in the leading mobile operators, the open platform for cooperation. all aspects of the industry chain are in the infancy stage, strictly speaking, not the 3G era of mobile location value-added applications, but the phone positioning the industry as a killer application for 3G era, the key is that the value of mobile phone positioning location information that can be applied to many applications, thereby creating greater value than the positioning itself. In addition to using a mobile phone map navigation outside, such as location-based games will affect the pattern of cell phone game industry.
addition, through the cell broadcast in the form of wireless users accurate positioning advertising mobile marketing is one of the applications. For example, when you go to the McDonald's restaurant nearby, you will be targeted to push McDonald's coupons or new ads. from the industry in terms of applications, mobile positioning is mainly used in vehicle scheduling, logistics, monitoring and other fields. Although the mobile location can be different The combination of industry applications, but the practical aspects of access to basic necessities of life information, and location-based games and entertainment needs of the consumer market is still the main applications of hot spots.
3G's arrival, will greatly enhance the user experience of location-based services on mobile phones , application of location-based services take off as an opportunity. With the improvement of network conditions, mobile positioning technology and the combination of multimedia technology will become the trend. operators high-speed data transmission capability, mature voice business applications, business practices and a wealth of data to the screen in real time monitoring, voice navigation and positioning technology combination possible. CCW Research (CCW Research) is expected in 2008, the mobile location market will reach 5.15 billion, will maintain a growth rate of more than 120%.
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