Stand here today to discuss this issue with you, I really think such a shame, because everyone here than my wonderful, little sense of trespass, but also hope that we will not laugh at, give me some encouragement, thank you.
sales and marketing are two different concepts, sales should be covered in the marketing which is part of marketing. Marketing is the ! in the marketing of this concept here, smooth flow to consumers and profits. How to manage our sales team, fully inspired the potential to achieve maximum strength of the team; how to build our sales network; how to manage our maintenance customers, which are selling the contents of the work covered. Therefore, the sales can not do without management, without good management is like sales.
now among the better companies, not necessarily understand the business master sales, a sales expert is not necessarily a manager, so that both know how to manage and understand sales people are extremely scarce.
Example: Giant Group, Shi Yuzhu, the miracle of the brain of gold is well known, although he understands sales, but poor management, the giant building disappeared; IT industry Start Computer, had made from 16 people to 16 billion in myth, but also the end result only know how to manage a group of people who do not know the market disappeared in the IT industry; Haier CEO Zhang, the brilliant today, so there Haier, among the top home appliance industry, it is understood his management and understand sales. So we do do not just work hard, should learn management of the Road, the opportunity exists for each of us, as long as we are ready, maybe one day a biological product marketing experts in our !
So how to do sales?
here includes two parts: First, as a business Zenmeyangzuo good sales, there are so many leaders, I still can not talk about this issue. Second, the sales staff Zenmeyangzuo good sales. Today, the sales staff as a junior clerk standing point of view and to discuss our sales staff should be Zenmeyangzuo our good sales.
Edison said a word: The success of the efforts would be +1% 99% skill Admittedly, they are all successful people, so if they are reasonable, these three words can be: any success is to have a price, all we need to pay better, better, and
Zenmeyangzuo good sales that have the answer:
first: hard work. (Brain Qin, Qin eyes, ears ground, port handling, Shouqin, Tuiqin ---- six ground)
first hard in order to make sales, which is the essential quality of a business staff . In marketing circles this sentence: This sentence speaks well,
1. Sell their product knowledge learning, knowledge of the industry, knowledge of similar products. So know ourselves and talent to a Because we have such a feeling: we buy something, or someone else when the recommended products to us, if the other party answer any or little knowledge, no doubt we will buy things and the impression that this person discount. We all like to see a doctor to find Advertising is now: --- China Mobile Communications experts, nine experts in animal husbandry, Wang --- trousers, side too --- Kitchen experts. Our customers, they want to stand in front of them is a
2. Learning, knowledge of other trades. As arts, sports, politics and so on should continue to learn. Is like saying: NBA Houston Rockets winning how,UGG shoes, Yao performance status, six star status how to Real Madrid, Real Madrid to join the up and so Bailey, which are material to chat with customers. How can so many things to talk about work, you do not bother, he tired of it. Work a few minutes to talk about things over, talk over how to do, not cold field ah, find topics, catering to their likes, what he likes to chat with him what.
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